The Brand

We pay great attention to the details in order to create unique and memorable clothes.

The name of the company is inspired by the designer’s daughters, Iria and Smaragda, who are the source of her creativity and her power to life. Iraida was formed by Kelly Grigoriadou in 2018, because of her desire for more ethereal and bohemian chic clothes. All the collections are carefully designed to display the beauty of sunlight and shadow and embody unique hand painted prints, laces and special fabrics. Our purpose is every piece to offer journeys full of unexpected moments that will always and forever take a special place in your heart.


New Collection 2021


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